This is Cooper Pacey. He is fighting cancer and currently under the care of Camp Quality. And he's also convinced Canterbury-Bankstown Bulldogs coach Des Hasler to shave his head.
The Canterbury-Bankstown Bulldogs kick off a new and exciting era in 2012, with the Club making a return to its Belmore roots whilst also heralding the arrival of two-time Premiership winning coach Des Hasler - the man with the most famous crop of hair in Rugby League.
Since 2009, the Bulldogs have worked in partnership with families and staff from Camp Quality, a national charity that believes in building resilience in the lives of every child living with cancer and their family in Australia. The Bulldogs have wholeheartedly adopted Camp Quality's motto – 'Laughter is the best medicine' – in addition to making the commitment to raise $100,000 over each and every year of the association between the two organisations.
In 2012 the club wanted to do something unique and innovative with its Camp Quality partnership. Something that will be top of the conversation list for Bulldogs Members, for sports fans, and indeed anyone who has ever watched a game of rugby league – while at the same time raising much needed funds for this worthy cause.
It was a light bulb moment for Bulldogs CEO Todd Greenberg – and looking back the concept seems plain and clear - to shave Des's head and raise $100k for Camp Quality. Who wouldn't pay to see that?
When asked, the coach's answer was straightforward.
He said: "OK."
The Board and executive management of Canterbury League Club have generously agreed to pitch in with an opening donation of $25,000, and Bulldogs sponsor Jaycar has donated a further $35,000.
Now it is your turn to make a difference.
The Bulldogs and Camp Quality are calling on all sports fans and anyone who has ever wanted to make a difference to children living with cancer and their families to donate now.
Once the $100,000 target is reached, Des's famous locks will be lopped off!
Visit www.mycampquality.org.au/shavedes to make a donation.
UPDATE 8 MAY, 2012
Camp Quality is less than $1,000 away from their target!